Sony to discontinue the Xperia X Premium Standard smartphones

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Sony to discontinue the Xperia X Premium Standard smartphones

In February last year at Mobile World Congress 2016, Sony’s mobile division surprised the world with a in-between high-end and mid-range smartphone line-up which included the Xperia X, Xperia XA and the Xperia X Performance.

Now, these phones are not really flagship smartphones, nor mid-range devices, but at the time Sony convinced itself that if it brings into the market a mixture of both (premium design + almost high-end hardware) at a slightly more affordable price point it would help it make more profits. A year later (deep into 2017), it turns out their strategy was poor, which is why at the annual Investors Day 2017 this week Sony revealed that it will discontinue the “Standard Premium” smartphones to focus on real high-end smartphones such as Xperia XZ series and real mid-range line comprised currently of Xperia XA1 and XA1 Ultra.

According to a recent report Sony will be launching the high-end smartphone Xperia XZ1, Xperia X