Where would we be without our favourite apps? For instance, if you want to keep in touch with friends today, what’s the easiest way to make contact? For most of us, it’d be via Facebook’s Messenger or WhatsApp on our smartphone – these two apps play a dominant role in keeping us all connected.
Social media apps are just one example, of course. We all spend more time on our mobile devices more than any other these days, and with the huge number of apps that are available for every aspect of life, it’s logical that we’ll download the ones that are most relevant to us. According to statistics from Nielsen, 89% of US consumer media time is spent in mobile apps, while only 11% of that time is spent on mobile websites.
However, apps aren’t always the most convenient way to access everything on your phone. It can sometimes be a bit of a hassle to find the app you actually want at the AppStore or on Google Play, and whenever you download a new app, you’re always slightly conscious of the space it’s consuming on your phone’s limited storage. That’s when using mobile-friendly websites can offer an advantage.