Sony CEO: We still need to carry out restructuring in smartphones


Sony E2333 and E2303

We’ve all heard the rumours that Sony Mobile division might close up shop in the near future, but time and time again Sony execs denied those rumours until recently, when Sony’s Chief Executive, Mr Kazuo Hirai told a group of reporters that:

We will continue with the business as long as we are on track with the scenario of breaking even next year onwards, otherwise, we haven’t eliminated the consideration of alternative options.”

According to recent financial reports, Sony is struggling to sell Xperia smartphones all over the world, not only in its home turf, because of other Asian mobile makers who sell at cheap similar devices, and lets not forget Apple and Samsung, the toughest players on the market today, especially on the high-end smartphone segment, where both companies combined own most of the market.

However, on the short-term future, Mr Hirai is confident that Sony Mobile division will do good.

“I do have a feeling that a turnaround in our electronics business has shown progress. The result of three years of restructuring are starting to show,” he said. “But we still need to carry out restructuring in smartphones.”

Recently, Sony introduced the Xperia Z5 series at IFA 2015, in Berlin, which is composed of three handsets, including the worlds first 4K equipped smartphone – Xperia Z5 Premium.

Will you be considering buying one of these three new Sony smartphones in the coming months?