If you’re under the age of 15, you may not know that Kodak once used to be a world leader in Photography equipment, namely film processing and camera hardware. With the advent of digital photography, they soon went bust, but the brand name was kept alive. Like a rising ghost from the past, Kodak Mobile is due to be launched at CES 2015 in partnership with Bulitt Group.
Kodak Mobile to launch at CES 2015:
If you’ve never heard of the Bullitt Group either, it’s because they manufacturer phones with well known brands but stay out of the limelight and let the brand talk. They work with Brands such as CAT (Caterpillar) making the CAT rugged phone, Ted Baker and JCB. Now, Bullitt Group have added Kodak to their list in a partnership which will see a new Android-based, Kodak-branded mobile phone launch at CES 2015 offering best-in-class image management software and features along with a great design and UI.
Kodak is one of the world’s most recognisable brands. It is trusted by consumers as a marque of quality and innovation,” “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.
Oliver Schulte, CEO Bullitt Mobile.
Said to be aimed at users who want a high-end experience but aren’t always comfortable using ever more complicated mobile devices, the range of Kodak Mobile phones and tablets will come preloaded with bespoke image capture, management and sharing software.
Bullitt Group state that they will offer a high end device which will fill a gap that is under valued in the Mobile Photography market. The Kodak Mobile devices will not compromise beauty and aesthetics for features and power, offering the same high-end Android OS features as any other flagship phone.
This sounds to us that they are aiming at the very small market of phones which are, so far, only being explored by Samsung with their range of devices like the Samsung Galaxy S4 Zoom, which has a full optical lens on the rear of the phone. What Kodak Mobile seem to be suggesting is their devices will be aimed at this corner of the market with an OS that is based on Android, but geared more towards Photography than phone calls, maybe using a proprietary OS (similar to current Amazon Kindle devices) with additional software for photography.
There are no renderings or sneak pictures of what the new Kodak Mobile devices may look like, but CES 2015 is only a month and a half away, so we won’t have to wait too long to see what Kodak Mobile and Bullitt group have to offer.