Paid App Publishers asked to add a physical address into Google Play Dev Accounts


Paid App Publishers

Remember those cases where kids left playing unattended with their parents devices resulted in ridiculous bills for in-app purchases? Well, a new law designed for consumer protection has been enforced by the regulators a few months ago and Google is complying with these new rules.

Google is asking all Paid App Publishers (in-app purchases included) to add a physical address in their developer accounts via Developer Console – Settings by September 30.

As of September 30, 2014, we are implementing a number of new changes to how apps are listed and displayed on Google Play, in accordance with consumer protection laws and current best-practices, ensuring a more transparent and positive experience for users. They include:

  • We are requiring developers to provide a physical address for all paid apps or apps that enable in-app purchases. The address will be displayed to users in the app store listing page. By September 30, 2014, you’ll be able to add a physical address by going to your Settings page on the Developer Console ( Please comply within 30 days of the warning notification on the developer console. If you do not provide an address within this period, Google may take action affecting your account. This may include restricting your ability to update apps or publish new apps. Continued failure to provide an address may result in published apps being removed from the store.
  • We will display the price ranges for apps that offer in-app purchases and/or subscriptions on the app’s store listing page.

Please let me know if you have any additional questions and I’ll be happy to help.

Recently Google also extended the period of time where a customer can ask for a refund in case something went wrong with the app or the game that he or she purchased. It is now upped from 15 minutes to a 2 hour window.

Some of you, developers out there, may still be wondering why the need of a physical address. Well, at this point we are not sure either, but we are open for a debate. What do you think?