You’d be excused if you’ve never heard of Xiaomi, a Chinese developer which doesn’t sell much over here, but it does sell a lot in China, Singapore, Malaysia and the Philippines. So much so, in fact, that they have just announced having sold 10 Million Xiaomi Mi 3 devices. What’s more, to celebrate, they released a new colour, Champagne Gold.
Xiaomi Mi 3 hits 10 Million units sold:
Best known over here, perhaps, for being makers of the Xiaomi MiPad, the first Android tablet to use the NVIDIA Tegra K1 SoC, Xiaomi doesn’t ship in Europe or the America yet. Their flagship phone, the Xiaomi Mi series, currently headlined by the Xiaomi Mi 3, is an impressive beast with a Snapdragon 800 processor clocked at 2.3GHz (or a Tegra 4+1 A15 chip, depending on market), 2GB RAM and a 13MP camera for a price of $240 (£140/€176). That could explain why over 10 Million Xiaomi Mi 3 have been sold.
So what’s the big deal about selling 10 Million smartphones? For a company like Samsung, HTC or Sony, not a lot. But those are all international companies selling their products all round the world. Xiaomi sell only in China and neighbouring countries. To be able to sell that many phones in 2 or 3 countries alone, is like Android selling their phones in America and Canada alone and reaching those numbers.
To celebrate this marketing feat, Xiaomi Founder and CEO Lei Jun said they were announcing a new colour and “working hard to bring it to more countries”. The new colour, called Champagne Gold, is now available to celebrate this momentous occasion.
Although still not available in Europe, it’s worth to keep an eye on Xiaomi, as they could make some very interesting competition for other manufacturers.
For more information on the Xiaomi Mi 3, Xiaomi, or the new countries they plan to ship to, visit the Xiaomi site here.