Android TV definitely has its work cut out, it’s directly competing with Roku, Apple TV and of course Amazon, oddly enough, it’ll also sort of be in competition with Chromecast; the £30 pound dongle which plugs directly into your HDMI port, which Google will reportedly continue selling.
Similar to Amazon’s FireTV, Google’s latest initiative will include games as well as entertainment and have the option of a gaming controller. A document acquired by The Verge gives an insight into what we can expect from Android TV; “Android TV is an entertainment interface, not a computing platform, It’s all about finding and enjoying content with the least amount of friction.” It will be “cinematic, fun, fluid, and fast.” is a particular quote from the document.
Android TV will have voice control interactivity as well helping users find content smoothly and quickly, content will appear in a card like format, much like the layout of NowTV, as some of our UK readers will be familiar with.
As well as access to media content and games, Android TV will include additional apps such as; Netflix, YouTube, Hulu and Hangouts. Whether Google will release Android TV simultaneously in the U.S and U.K unclear and if the same amount of content will be available in the U.K is even less clear.