Kazam’s weapon of choice is… choice

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kazam event

Kazam event

Earlier this week I met with Kazam’s CMO, James Atkins, where he introduced me to his company’s latest generation of devices which; he hopes will challenge the smartphone industry’s status quo.

If you’re reading this in the UK or US, you may be wondering who exactly Kazam are: founded in 2013 by two ex HTC-UK executives who within a year have launched a collection of different smartphones, each made with a variety of different users in mind and have already started to make inroads within European markets,  with Poland and France being the most promising so far.

When I asked James which of the devices neatly laid out on the table in front of me he would describe as the company’s flagship, he told me that Kazam doesn’t want to identify one device as a flagship, as each user has specific needs and wants from their device.

So, what we in the tech industry perceive as important elements to a flagship such as; high-end specs and a high standard of build quality won’t necessarily be the same elements a user who has just bought their first smartphone would identify. Kazam is offering users a much more personal experience, which allows them to choose a device they feel suits their needs.

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Pricing is another of Kazam’s key factors in establishing itself in the U.K and beyond and we can expect some pretty competitively priced devices, although there’s no exact information on pricing yet, as Atkins says that Kazam need to gain approval from UK networks first, however; we can expect to pay around £70 for the 4.5 inch trooper and between £130-£140 for the 6 inch phablet.

Kazam have split up their devices into different groups, starting with the entry level Trooper category, which all have dual-core MediaTeK processors, 5 megapixel cameras and are available in sizes of 4, 4.5, 5 and 6 inches.

Next in line is the Thunder range, which comes with improved specs such as a 13 megapixel rear facing camera, 2 megapixel front facing camera, a 5 inch 1280 X 720 resolution, 1GB of RAM and 4GB of on-board storage. All the phones in the Thunder range come rocking a quad-core MTK chipsets apart from the LTE variant which will have a Qualcomm Snapdragon 400.

At the top of the list is the Tornado, which could be considered a flagship (just don’t tell James that) and will come packing a 1.7GHz octo-core chipset and will be available in sizes of 5 and 5.5 inches. The price isn’t official yet but we can expect to see it go on sale for around the £300 mark.

All of Kazam’s phones come running stock Android out the box, James told me he ” Doesn’t want a skin running on top, which would slow things down and ruin the user experience” a sentiment which is shared by many others who feels skins like TouchWiz and Sense UI detract from the experience users of Pure Android get.

Price and choice aren’t the only avenues Kazam are exploring to get themselves noticed, they are also excelling in the customer service department as they offer benefits like 2 year screen insurance, where they will endeavour to fix your phone’s display within 72 hours of breaking it for two years after the phone’s purchase. There’s also remote access so, if you’re having an issue , you’ll be able to call up and get assistance from a technician.

We’ve seen various companies lower the prices of their phones recently, Google launched their Nexus 5 with high end specs at a lower end price and most recently Motorola continued the trend with the Moto G. Kazam look to take this even further with their extremely reasonably priced phones. James hopes this will challenge the status quo and “End innovation for innovations sake”

James is very enthusiastic about his company’s vision and products so, we look forward to getting hands on with them and seeing if the hardware lives up to the promise.

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