HTC is the creator of many award-winning mobile devices and industry firsts. And just like we reported early last month, when HTC unveiled their 24 carat gold plated HTC One for a whooping $3100 in Russia, being a limited edition. HTC has once again unveiled yet another batch in the Golden Smartphone rush. The new batch made specifically to commemorate the annual MOBO award celebrations in UK at the brand new venue The SSE Hydro showcasing the best of UK’s urban music artists. The special batch of five 18 carat gold phones will go for £2,750 ($4,400) apiece. This clearly shows that the technology corporations are now changing the overall norm that surrounded the smartphone marketing strategies from the traditional mass productions.
The gold-plated HTC One MOBO edition is the most expensive gadget ever made by the Taiwanese company, though this is a step up from the gold HTC One retailing for $3,100 made earlier for the Russian market. The Smartphone will also be laser engraved with a MOBO logo at the back making it not only special but also appealing.
The low number will not only make the gadget highly sought after but also a rare spectacle that many of us will only hear about it though media and never have the chance to glance at it. Not to worry though, as the sister product gold HTC One that retails for $3,100 in the Russian market, and is $855 cheaper and is made with 24 carat gold is still available though also in limited number.
Recently HTC One win three T3 awards: the award for the ‘Phone of the Year,’ ‘Gadget of the Year,’ and ‘Design T3 award.’