As the first quarter (Q1 2013) according to Sony’s calendar comes to a close, the company can finally afford a smile as they experienced earnings of $17.3 billion (1712.7 billion yen) translating to $35 million net profit that is a high from the slump experienced last year, when the company experienced a year’s net loss of $252 million. The Japanese giant’s comeback profitability is presumably attributed to the good performance of the Xperia smartphone series and the tablet sales that have increased in both overall pricing and sale in numbers.
Sony sold 9.6 million smartphones during the just concluded quarter and this is a 2.2 million increase from the similar period last year where 7.4 million units were sold. The mobile and communications unit that comprises both mobile gadgets and personal computers posted an impressive 36.2% increase in the overall sales translating to $3.9 billion and this is also due to the aggressive marketing and advertising not forgetting the impressive features that accompany these devices luring massive sales.
While the mobile and communication unit made impressive gain, the Sony games unit continue to experience $149 million operation loss mainly attributed to the declined performance in sales of PS3, PSP and PS2 and the continued spending on the upcoming PlayStation 4. With the unveiling of the Playstation 4 recently, the positive response received shows a stabilization trend that proves that the profitability margins are just but coming to shape as is with the clear win against Microsoft’s next-gen console face-off at E3.
As we await the launch of the new Sony i1 Honami and the impressive specs and general performance so far of the Xperia Z Ultra Phablet it’s without a doubt that Sony’s financial performance ratings are just but starting to rise up. However a lot more is in play in this dynamic market and a lot more is yet to be seen.