Android holds 70% of the marketshare in Europe while Blackberry falls into oblivion


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The latest smartphones sales report from Kantar Worldpanel ComTech show Android leading the way in Europe. The study carried out over the course of three months indicate that almost half of all smartphones sold in Europe are a Samsung. Android managed to grab 70.4% of the smartphone market across France, Germany, Italy, Spain and the UK. – Up from 61.3% last year.

The South Korean electronics giant Samsung has secured a major share in smartphone segment in Europe boosted by the relentless popularity of the vast Galaxy lineup. Across Europe, Android growth remains strong compared to Apple iOS’ 17.8% share and the 6.8% share for Windows Phone.

The situation is however slightly different in the U.S, Android still managed to grow to 52%, up by a mere 0.1% point in the past year; in contrast Apple’s market share has jumped 3.5% points and now accounts for 41.9% of the market. Windows Phone has increased by 0.9% points to 4.6%. Android’s growth over a yearly period in the U.S is rather slow, mainly due to the iPhone still being the prime device offered by all major U.S carriers especially due to Apple’s expanded distribution agreement with T-Mobile.

Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, said: “T-Mobile is the smallest of the big four US carriers but it does have the capacity to give iOS a boost, particularly as 28 per cent of its customers plan to buy an iPhone when they next upgrade.” Smartphone penetration in Great Britain reached a record high of 65% in May, with 85% of devices sold in the past three months being smartphones.

Meanwhile at the other end of the spectrum Canadian handset maker BlackBerry has seen a 2.5% decline in smartphone sales in Europe, compared to a decline of 7% in 2012. It’s marketshare in the U.S has catastrophically dropped from a prestigious 85% from the year earlier to just 0.7% this year. – The once renowned company saw its share plunge after the disastrous sales of their latest BB OS handsets.

via Kantar Worldpanel ComTech