Lenovo Group has revealed that it will introduce its first smartphones in Africa in a press release. Nigeria, the target market will be first in line to receive Lenovo products. Lenovo plans to introduce, smartphones and tablets into the second largest economy in Africa. This might be in an effort to boost their performance in the global electronics market and probably lure potential smart phone users from leading powerhouses such as Samsung and Apple (read iPhone). Lenovo is in fact the worlds second largest PC vendor, and it doesn’t come as a surprise that they want to dabble in the smartphone business.
Nigeria is Africa’s most populous nation with a population of 160 million people.According to various sources,Nigeria has about 113 million wireless subscribers at the end of 2012.The number of smart phone users is estimated to grow to more than 35 million by the end of 2017 from 5.6 million at the end of last year according to research by Informa Telecoms & Media.
Lenovo probably picked Nigeria because unlike other markets such as the largest economy in Africa( South Africa),it can choose who to work with and doesn’t have to work with the local telecommunications companies in order to sell handsets.
Braum said in an interview that
Nigeria is coming toward the end of the year and then we will investigate the rest of Africa.We’re trying to sell off the shelf. We’ve picked the open market.Nigeria’s telecommunications companies, led by the local unit of Johannesburg-based MTN Group Ltd. (MTN), wield less power than carriers in other African markets, making it easier and quicker for Lenovo to release its products
Lenovo most likely will sell its products across as many as six price brands and could retail at about 500 USD.After Nigeria,Lenovo will then target Egypt,as part of its African expansion.Egypt has a population of about 84 million.Africa is generally an open market to large companies such as Lenovo and Microsoft,which has also shown prospect.Sales in the European market have seemed to slow down as penetration seems to have slowed down.For more information on this developing story keep it pocket droid.