Samsung to run an anti-iPhone 5 ad campaign in the national newspapers

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On Wednesday, September 12 just three days ago, Apple launched its newest smartphone called the iPhone 5, a device which already raised a wave of dissatisfaction amongst iPhone users for the  simple fact that the hardware components are not even close to what they’ve been expecting.

Samsung USA plans to run an anti-iPhone 5 ad campaign in the national newspapers starting tomorrow, according to Steve Kovach from BusinessInsider. The ad uses tagline ‘it doesnt take a genius,’ to do a quick hardware specifications comparison between GALAXY S III and the iPhone 5.

Samsung Electronics is trying so hard to show whats already obvious for everyone (that their handsets are far better than the iPhone), in a way that’s becoming embarrassing for the South Korean manufacturer.

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3 COMMENTS

  1. “Samsung Electronics is trying so hard to show whats already obvious for everyone (that their handsets are far better than the iPhone), in a way that’s becoming embarrassing for the South Korean manufacturer.”

    It would make sense for someone who is inclined to all things Android to say such.

    But this ad is targeted for the paying public.

    And sadly, the paying public is not as knowledgeable, if you will, about the pluses of the S III against the iPhone.

    Word-of-mouth in the street is predominantly about the iPhone. Because it’s so mainstream, to say the least.

    At least Samsung is ramping up the advertising for the S III.