As the Amazon Appstore in the United States has seen a tremendous growth to tens of thousands of Android apps and games available in just one year, the giant online retailer has expanded to Europe too. European developers are now able to send their Android apps for distribution on Amazon’s Appstore in select countries such as the United Kingdom, Germany, France, Italy and Spain, with plans for further global expansion in the following months.
Amazon has also updated its Mobile App Distribution Terms – following on the success of the April In-App Purchasing feat launch, to simplify its global terms, Amazon has aligned the revenue share for paid apps with that for in-app products sold using Amazon’s In-App Purchasing Service.
Starting 10 days from now, on July 1, developers will earn 70% of list price on each paid app sale. Developers now have better control on which apps they will make available to Amazon customers, and when.
Developers in these countries can get started by visiting the Amazon Mobile App Distribution Portal. More details about all these changes read in the press release below.
Amazon Opens Portal for International Mobile App Distribution
Developers around the world are invited to start submitting apps today for international distribution later this year, beginning with the United Kingdom, Germany, France, Italy and Spain
Change in developer agreement simplifies revenue share model and increases flexibility for developers
SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN) – Amazon.com, Inc. today announced that developers can now submit apps for distribution this summer in the United Kingdom, Germany, France, Italy and Spain, with plans for further global expansion in the near future. Developers can get started by visiting the Amazon Mobile App Distribution Portal.
“Amazon is a key distributor for us, delivering users who prove to be loyal and prolific in their usage”
The Amazon Appstore in the U.S. has grown to tens of thousands of apps and games in just one year. As a result of features like 1-Click purchasing and Test Drive (which allows customers to try apps before purchasing them), developers report strong monetization from the apps they offer through Amazon. Amazon recently introduced an In-App Purchasing service that is simple for developers to integrate and helps monetize their apps and games even better than before, while still offering customers a seamless and secure 1-Click purchasing experience. Many developers have seen revenue skyrocket as a result of Amazon In-App Purchasing and are excited to offer their apps to even more customers outside the United States.
“We’ve seen that Amazon gamers are hungry for great content and are willing to open up their digital wallets to pay for it,” said Niccolo de Masi, CEO and President of Glu Mobile. “Our latest title launched on Amazon, Frontline Commando, has seen both revenue per daily active user and lifetime value metrics exceed averages as compared to other devices and platforms. Taking a successful platform like Amazon’s and expanding it across the globe is going to give us an even broader customer base and create an opportunity to generate even more revenue—something we are very excited about.”
“We are delighted with the strong relationship that we’ve cultivated with the U.S. Amazon Appstore since its launch, and Kindle Fire has been hugely successful for our titles,” said Peter Vesterbacka, CMO and Mighty Eagle of Rovio. “As a strong global brand with an international fan base, we are very excited to expand our offerings to Amazon’s customers worldwide.”
“With fan-favorite games like Plants vs. Zombies and SCRABBLE topping the charts, the U.S. Amazon Appstore has been a