Australian operator (carrier) Telstra, opened in Melbourne the very first Android store within a store — AndroidLand, that showcases the latest Android™ smartphones and tablets.
Telstra Mobile revealed to the public within its flagship retail outlet in Bourke Street Melbourne, the 154 square meter space brings together interactive technology (smartphone,tablets, lcd display’s and many other gadgets), games and on-site experts to explain to any curious customer the features of Google’s popular Android operating system.
According to Telstra’s Executive Director, Warwick Bray, they’re the first carrier to approach Google to create such a dedicated Android retail store.
“Over the past 12 months we’ve seen a huge growth in the number of customers coming in-store and asking us about Android phones and tablets. With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun, interactive way.
“The result is a world-first collaboration that goes beyond conventional product displays by allowing visitors to get hands on with a range of popular mobile services and apps found on Android devices,” said Mr. Bray.
If you are one of the lucky Android fans leaving in Melbourne or close to it, you can spend some quality time inside Android store losing yourself in the Android world while shopping.
Androidand is located in the heart of Melbourne at 246 Bourke street (corner of Swanston & Bourke streets).
- Weekday opening hours: Monday to Thursday 8am – 6pm and Friday 8am – 9pm
- Weekend opening hours: Saturday 9am – 6pm and Sunday 10am – 6pm
Visitors to Androidland will be able to:
- Board the Android spaceship – An interactive spaceship zone allows visitors to pilot the Google Earth app on the giant screen and fly across the world; play Angry Birds on a big interactive screen; and create an Android avatar that can be printed or shared.
- Have fun in the play zone – Visitors can sit under a pixel tree and play with live devices; try their luck on an Android skill tester and clown machine and flick through a virtual library of Google Books.
- Get expert advice – Android experts, specially trained by Google, will be on hand to help customers set up their Google accounts, recommend popular Android Market™ apps, answer questions and to help customise device homescreens.
- Get hands on with the latest Android devices – Visitors will be able to try out a wide range of working Android smartphone and tablets.
- Window shop like never before – Customers will be able to interact with a massive 24 x 9 metre window display that features an augmented reality game challenging visitors to catch Android robots drifting in a virtual snowfall.