Microsoft’s Bing app for Android

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A very curious move by Microsoft to release a search engine app on a Google phone can be simultaneously described as puzzling and pragmatic but then again Google launched a Gmail app on Apple Appstore.

The company announced the release in a blog post this week, highlighting the app’s most noteworthy features, including a revamped maps module, a new deals service and real-time transit feeds. At first glance, this decision may seem somewhat counterintuitive, but it also makes a lot of sense, considering the fact that Android and iOS comprise the bulk of the consumer market (and, of course, the fact that Bing is already integrated within Windows Phone 7).

It appears, then, that Microsoft is simply trying to get Bing out to the widest initial audience, which seems pretty logical. Android users can grab the app now, at the coverage links below.

 

[qr]https://market.android.com/details?id=com.microsoft.bing&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5taWNyb3NvZnQuYmluZyJd[/qr]

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