Samsung unveils new Galaxy smartphone naming scheme S,R,W,M and Y

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Samsung Electronics approached a new strategy in its naming scheme for the IFA 2011 expo event, simplifying it to letters S,R,W,M and Y, where S stands for flagship, devices such as Galaxy S2, R stands for Royal, the premium device Galaxy R, W stands for Wonder, high-tier Galaxy W, M stands for Magical, mid-tier the full QWERTY Galaxy M Pro and Y stands for Young, entry-level Galaxy Y and Y Pro, targeting younger consumers. With such a line-up its more than likely Samsung will make its presence felt in Berlin.

Galaxy W (GT-I8150) runs on Android 2.3 OS and features a 1.4GHz processor, 3.7-inch WVGA (800×480) TFT LCD, and 14.4Mbps HSDPA, 5MP camera, Bluetooth 2.1, Wi-Fi 802.11b/g/n and 1500mAh battery.

The Galaxy M Pro (GT-B7510) is quite slim at just 9.97mm, but packs some pretty decent hardware like 7.2Mbps HSDPA, 2.66-inch HVGA (480×320) TFT display, 1GHz processor, 5 megapixel rear-facing camera, front-facing VGA camera, Bluetooth 3.0, Wi-Fi 802.11b/g/n and 1350mAh battery.

Galaxy M Pro also runs Android 2.3 operating system and adds a variety of enterprise app support like Cisco Mobile, Webex, Sybase Afaria and more.

Galaxy Y (GT-S5360)  runs on Android 2.3 OS and features mid-range specs like 832MHz processor, 3-inch QVGA (320×240) TFT display, 2MP camera, Bluetooth 3.0, Wi-Fi 802.11b/g/n, 7.2Mbps HSDPA and 1200mAh battery. The phone like other Galaxy smartphones feature support for Hubs, TouchWiz UI and Swype text input.

The specifications of Galaxy Y Pro (GT-B5510) are unknown at the moment but it is said to feature a QWERTY keyboard, Social Hub Premium, Wi-Fi with Wi-Fi Direct support, Bluetooth and most likely will lean towards social network consumers. All the above phones will be showcased at the IFA 2011 expo event, next week in Berlin, Germany.

Full press-release

Samsung introduces new GALAXY smartphone naming strategy, expands GALAXY smartphone range

SEOUL–(Korea Newswire) August 24, 2011 — Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced a new naming strategy for its GALAXY range of smartphones. The creation of the new naming system is marked by the release of four new GALAXY smartphone, the GALAXY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro, all of which run on the powerful Android 2.3 Gingerbread operating systems.

Samsung has created a new and simplified system of naming its smartphones, focused on its ever-expanding portfolio of industry-leading Android devices. The naming structure will organize and group all devices into five classes, identified by a single alphabetical letter. Devices will then be further designated by an additional indicator which will identify specific functionality.

“As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them,” said JK Shin, President and Head of Samsung’s Mobile Communications Business.

“In addition to this new naming strategy at IFA this year we unveilling the GALAXY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro – designed with the professional and social consumer in mind. These products further build on the phenomenal success we have enjoyed with the GALAXY range.”

New ways to identify your GALAXY Smartphones

According to the new naming structure, new class designators refer to the specific category that the smartphone product fits into, for example a premium device, or an entry-level device. All classes will be used within the higher branding of the ‘GALAXY’ smartphones.

– “S” (Super Smart) – Devices at the very pinnacle of Samsung’s mobile portfolio. This class will only be used on flagship devices such as the Samsung Galaxy S, the award-winning smartphone that has already sold 10 million units throughout the world.
· “R” (Royal / Refined) – Premium category models, a combination of power, performance and productivity for the individual who wants to be defined by the technology they carry.
· “W” (Wonder) – High quality, strategic models, perfect for those seeking a balance between style and performance.
· “M” (Magical) –High-performance models at an economic price-point.
· “Y” (Young) – These are entry models or strategic models for emerging markets or a younger audience more sensitive to price.
Class indicators allow a more specific description of the key selling points of a device: