Samsung Electronics has been involved in the Olympic Games since 1988, when, for the first time in its own country, the company sponsored the Seul Olympics. After that, the company went global offering Wi-Fi Internet connection through its Wireless Olympic Works (WOW) technology, as well as mobile devices such as it is the Galaxy S7 edge Olympic Games Limited Edition announced today.
This year, the Summer Olympic Games will take place in Rio de Janeiro, Brazil, with Samsung among the official sponsors of the event.
So, today, to celebrate the launch of the Rio Olympics global campaign, Samsung announces an S7 Edge limited edition which will be offered along with Gear IconX wireless headset to 12,500 Olympians.
“Sports are all about an individual’s relentless journey of challenging complacency, and the Olympic Games are the ultimate global celebration of the progress and achievement of athletes, countries and their fans coming together to unite the world,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “Samsung admires the spirit of Olympians and fans across the globe who continuously push boundaries for the better.”
The Galaxy S7 edge Olympic Games Limited Edition comes in Black colour with Blue Marin accents on the back and Gold accents at the front, making it a really beautiful device to hold in hand. As for the hardware inside, the Galaxy S7 edge Olympic Games Limited Edition feature the same CPU, RAM, ROM and cameras, as well as the waterproof coating and resistance to dust.
Samsung also announces the Rio 2016 app and on-the ground activations throughout Brazil to mark the official launch of Samsung’s global Rio 2016 Olympic Games campaign.
“Samsung’s technology has helped to engage with fans and especially young people around the world. The IOC is grateful for their partnership in providing Samsung Galaxy S7 edge Olympic Games Limited Edition to the athletes that will compete in Rio de Janeiro. This will enable the athletes to connect with their friends, family and fans and share their amazing experience at the Olympic Games. With Samsung’s support, we look forward to inspire people everywhere with Olympic Values, the unique experience of the Olympic Games and the power of sport,” said IOC President Thomas Bach.