The recently announced Tag Heuer, Google, Intel partnership has finally been given a name. The Luxury Android Wear device to rival the Luxury Apple Watch has now been given a name. The rather loquaciously named Tag Heuer Carrera Wearable 01.
Tag Heuer Carrera Wearable 01 to be Android Wear’s first “Luxury” Smartwatch:
Announced at Basel World, the equivalent of Google I/O of the Watch world, the partnership between Tag Heuer and Android Wear device was clearly a shot at the luxury Apple Watch. However, rather than being made by the same company, Google turned to a master in Horological pieces, the Swiss luxury watch maker Tag Heuer.
We reported on the news at the time, but had nothing other than the partnership to discuss. We now have a name. The first luxury Android Wear watch will be based on Tag Heuer Basel World masterpiece the Tag Heuer Carrara 01 (pictured above). Taking the name Tag Heuer Carrera Wearable 01, the luxury Android Wear device will take all the DNA and expertise of the Swiss watchmaker and add all the genius of Google and Intel.
Set to launch in November 2015 at a price tag of $1400 (£900/€1200) – and still cheaper than the Luxury Apple Watch – the Tag Heuer Carrera Wearable 01 will have 1 major interesting feature: Upgradable hardware.
If your child completed their Masters degree, you might want to give them a watch. We want to create something that will stay on your [wrist] for a lifetime, that’s what Tag Heuer does. And as the technology changes, it will change.
Said UK Communications Manager Alexandra King, “The watch will change the technology as it develops, Jean-Claude Biver [Tag Heuer CEO] was clear about that”.
This means that you won’t pay £1000 for a device that goes out of date (no pun intended) within a couple of months, but you can upgrade the device throughout the years. It isn’t clear as yet if the upgrades will be paid for or free (our guess is the former), but it sets it apart from every other smartwatch on the market to date.
One other thing Jean-Claude Biver was keen to stress was that they were willing to give up their laureled “Swiss Made” certification for the right product.
For a traditional mechanical watch, ‘Swiss Made’ is a reference and criteria of reliability and quality,” said Biver. “For a connected watch, Android from Google and Intel Inside are the criteria of quality and reliability.
High praise indeed.
We hope to have designs, specifications and release date soon.