Moto G boosts Motorola sales
Everybody likes a comeback story, especially if its an important brand like Motorola who has over 30 years of history in communication field. Motorola received some good news today in the way of improved sales data. Kantar Worldpanel ComTech released the data which shows Motorola’s market share climb from pretty much zero up to 6% of mobile phones sales in Britain in the last 6 months.
Kantar’s strategic insight directo Dominic Sunnebo had this to say on the matter; Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales. It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3% share, and Xiaomi in China with 18.5%.”
Motorola have turned the industry on its head by offering very reasonable specs at rock bottom prices, and have inspired a race to the bottom with other manufacturers slashing their prices to compete, the vast majority of Motorola’s sales demographic in the U.K are males aged between 16-24 years old.
Dominic also had this to say; “Consumers are far more tech savvy than they were just a few years ago and the rising commoditisation of smartphones means we increasingly rely on online views and handset cost to drive our decision making. Some 40% of British consumers are heavily influenced by internet reviews when deciding which mobile to buy and 48% of Moto G sales were made online. With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia.”
Motorola are yet to announce any updates to their line this year, it’s unclear they’ll be able to replicate the same success in Britain again as the U.K market reaches saturation with penetration currently at 70% and 86% of all phone sales in the first three months of 2014 being smartphones, but than again, Motorola launched recently its current flagship smartphone, Moto X onto the European, Australian and Asian market, which could boost sales a little more.