O2 UK will sell and market a special edition of the Sony Xperia T as ‘The Bond Phone” to celebrate the launch of the ‘Skyfall’ movie set to be released on October 26 this year. The Sony Xperia T will hit O2 shelves this month itself. the O2-exclusive Xperia T will come preloaded with exclusive goodies. A James Bond packaging, a 007 ringtone, special themes, screensavers and images from Skyfall.
Sony’s partnership with James Bond’s movie results from intense sponsorship from the latter in order to promote its next flagship device.