Amazon is preparing to release the Kindle Fire 2 at a launch event on July 31. Earlier rumors suggested that Amazon was set to release a 7-inch $199 tablet which would’ve been the Kindle Fire 2. Amazon, in accordance with the Kindle Fire 2 release plan to drop the price of the Kindle Fire to $149. The release of a larger table though, has been put on hold. Amazon is expected to follow the Apple way and improve upon previous products. For example, a $79 e-ink reader will be improved upon but will cost more than $79 with the previous version maintaining the same price.